About Parade of Novelties Sports

Parade of Novelties Sports - sports memorabilia and sports apparel in its three stores in CT, and online. Located in the Westfield Meriden Mall, Westfarms Mall in West Hartford, CT and Brass BIll Center, Waterbury, CT

Parade of Novelties Sports sells many, many items online and specializes in the regional professional sports team markets in the mall store(s). However, unlike others, we carry licensed apparel and novelties from most MLB, NFL, NBA, NCAA and NHL teams plus UCONN, and the Hartford Yard Goats in store. We even have some Hartford Whalers items in the stores and many other sports memorabilia items online.

Authentic Team Apparel

Our apparel assortment includes authentic and replica jerseys, adjustable and fitted baseball caps, team player name and number t-shirts, fleece and outerwear. Our team sports novelty items include auto accessories, banners, posters, flags, housewares, games, toys, gift-ware, glassware, stationery, jewelry, photos, plaques, signs and holiday / seasonal merchandise.

Kids Sports Apparel
What really distinguishes Parade of Novelties Sports from other sports stores is our vast selection of children's apparel, including kids jerseys, t-shirts, fleece, outerwear, baby sets, and caps in every kid size from infant to toddler to child and youth.

Baby Apparel & Gifts
We also carry licensed baby accessories so a newborn can demonstrate his or her team allegiance right from the start!

Trained Sales Assistants
Our hiring practices and training ensures our staff can satisfy the needs of any sports fan by offering knowledgeable and friendly service with unbeatable prices. 

If you don't see what you're looking for online, call our online department at (203) 901-1848 or use the contact form.

For store hours and other related questions you call either store directly at:

Westfield Meriden Mall - (203) 235-9000

Westfarms Mall - (860) 313-0616

Brass Mill Center - (203) 596-7830

 You can use this in-store coupon any location.


Westfarms Mall Store

 Parade of Novelties Sports Westfarms Mall Store Front Image

Westfield Meriden Mall Store

Parade of Novelties Sports Westfield Meriden Mall Store

Brass Mill Center Mall

Parade of Novelties - 3 locations